1.  In international marketing, price escalation can be a serious problem.  To offset these difficulties marketers must be prepared to creatively meet the price escalation challenge.  List the various ways that marketers might attack this problem.
2.  Setting prices in a floating exchange rate world pose unique problems.  Comment on how a company might react to floating exchange rates.  What considerations are probably the most important for the decision maker to consider?

Answer rating: 100% (QA)

1Price Escalation Price escalation is the increase in expenditure that occurs when a product is exported to a foreign market because there are now exportrelated expenses such as tariffs increased dist... View the full answer