In issues management, the underlying purpose of $\_\_\_\_\_\_\_\_\_\_$ is to prevent negative outcomes and encourage beneficial ones. For example, Patagonia engages in and communicates about a range of what it calls $$due diligence activities$$ to ensure fair labor practices and environmental responsibility. Patagonia publishes and abides by a strict code of conduct for suppliers, participates in Social and Environmental Responsibility $($SER$)$ audits, and publishes a complete list of factories that make Patagonia products on its web site.

social management

consulting

communication

implementation