In Jim Collins book Good to Great: Why Some Companies Makethe Leap and Others Don'tthe author talks
Question:
In Jim Collins book "Good to Great: Why Some Companies Makethe Leap and Others Don't"the author talks about what makes a Great Company. View the web article "THE MAP: Twelve Questions for Building a Great Company" by Jim Collins) at
The map-twelvequestionsc 5_2_22c (jimcollins.com).
https://www.jimcollins.com/tools/THE_MAP%E2%80%93Twelve_Questions%E2%80%93Jim_Collins.pdf
Youtube Video - https://www.youtube.com/watch?v=0cMdPH6jZCM
For this discussion, find a company you think is "Great" and review its organizational culture to identify what makes it great. Use the Map by Collins to guide your discussion post as you address the following:
Related to organizational culture, what are your impressions of the company that you identified as "Great"?
What, if anything, stands out to you about their organizational culture that makes it different in comparison with others?
Which components of Collin's Map align with the company you selected?
What other companies stand out to you as having a unique culture?
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund