In July $2023,$ Meta Platforms $($Facebook$\text{'}$s parent company$)$ introduced Threads, a new text$-$based social media app. The Instagram$-$dependent platform's challenge was proving it could carve out a unique identity and persuade users to stay. Can it uniquely position itself?

Based on the social media business model, which platform $$ Twitter or Threads $$ has a competitive advantage? Is $($was$)$ it sustainable? Why?

Describe a positioning map that illustrates how the top social media platforms $$ Facebook, Twitter, YouTube, TikTok, Instagram, Threads, etc. $$ are positioned relative to one another regarding consumer perceptions.

What dimensions did you choose? Which target market are those dimensions important to$?$ Suggest other dimensions. Who is the target market now?

Describe any $$holes$$ or $$openings$$ that suggest unmet consumer needs.