In late 2005, reports began to surface of dogs suffering from aflatoxin in their food, with at least 76 dying from it. aflatoxin is fungus on corn that can damage a dogs liver. the food and drug administration found that all of the stricken dogs had been eating diamond pet food. the company tests all corn shipments for aflatoxin and rejects shipments that test too high. Diamond pe foods decided to recall the related dog food proeducts. What type of instructing information would consumers need? What other messages would you include in your crisis response and why? What would you do to help make sure pet owners hear of this recall? What other groups might be willing to help get your message to owners?

Answer rating: 100% (QA)

In response to the aflatoxin contamination issue in late 2005 involving Diamond Pet Food the company should provide clear and comprehensive instructin... View the full answer