Question: In learning from market segmentation practices, how do you know if the segmentation has splintered the market into too many segments that are too small?

In learning from market segmentation practices, how do you know if the segmentation has splintered the market into too many segments that are too small? Conversely, how do you know if the segments are too big and perhaps should be broken into more segments that are smaller
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
