In market B, the company collected preference ratings from 200 respondents on the various brands that...

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In market B, the company collected preference ratings from 200 respondents on the various brands that they considered. The table below gives the preference ratings for respondent #1 and #2. Respondent 1 2 Dove 0.5 1 Pre Use Pears 1 3 Lux Supreme 1.5 4 Preference Rating Pure Nature 3 2 Dove 1 3 After Use of Soft Shine Lux Pure Nature 3 3 Pears 2 4.5 Supreme 2 3 Soft Shine 2 1.5 If 50% the respondents were like respondent #1 and 50% respondents were like respondent #2 , what would be the loss in share of PureNature after the launch of SoftShine in Market B? If the overall category demand remains the same and the per-unit margins (profits) is identical for Pure Nature and Softshine, should the company launch Softshine in Market B? Explain. In market B, the company collected preference ratings from 200 respondents on the various brands that they considered. The table below gives the preference ratings for respondent #1 and #2. Respondent 1 2 Dove 0.5 1 Pre Use Pears 1 3 Lux Supreme 1.5 4 Preference Rating Pure Nature 3 2 Dove 1 3 After Use of Soft Shine Lux Pure Nature 3 3 Pears 2 4.5 Supreme 2 3 Soft Shine 2 1.5 If 50% the respondents were like respondent #1 and 50% respondents were like respondent #2 , what would be the loss in share of PureNature after the launch of SoftShine in Market B? If the overall category demand remains the same and the per-unit margins (profits) is identical for Pure Nature and Softshine, should the company launch Softshine in Market B? Explain.

Answer rating: 100% (QA)

To calculate the loss in share of Pure Nature after the launch of SoftShine in Market B we need to determine the preference rating for SoftShine and c... View the full answer