Question: In marketing, brand differential ( i . e . , the differences between a private brand and a national brand ) has been demonstrated

"In marketing, brand differential (i.e., the differences between a private brand and a national brand) has been demonstrated to influence consumers' purchase intention." Based on this statement, what is:
The independent variable(s), and (2%)
The dependent variable(s).(2%)
"In marketing, brand differential (i.e., the differences between a private brand

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