Question: In media advertising, three 3 0 - second ads spread over three hours achieve better consumer recall of information than a single 9 0 -

In media advertising, three 30-second ads spread over three hours achieve better consumer recall of information than a single 90-second ad. This exemplifies how ________ affects consumer comprehension.
Question 35 options:
physical characteristic
message congruity
message source
simplicity
spacing effect

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Q:

How does the article Fixing Facebook: Fake news, privacy, and platform governance relate to the ted talk video what obligations do social media platforms have to the greater good? Ted talk video...

Q:

Motivation describes the processes that cause people to behave in a particular way. Why do some people watch the Olympics but no other sporting events? Why do some people follow celebrities on social...

Q:

Interviewee: Ithink advertising, like news, provides consumers with specific information about products. This information can help consumers choose products, services, brands and so on. Consumers can...

Q:

Al-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data E. Haglund and J. Bjorklund Department of Computing Science, Umea University, Umed, Sweden ABSTRACT In programmatic...

Q:

Al-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data E. Haglund and J. Bjorklund Department of Computing Science, Umea University, Umed, Sweden ABSTRACT In programmatic...

Q:

Media Planning for Advertising Campaigns Media selection is critical to advertising success. right audience through the correct media. There are several other reasons why the media are an essential...

Q:

MKT500 Week 8 Discussion Board 8 attached are the questions, scenario, and supportive reading materials. MKT500 DB 8 "The Importance of Social Media and Web Analytics" 1.) From the scenario,...

Q:

4 easy accounting questions and a comfortable due date. Sorry I can't offer any more tutor credit. Thanks in advance! :-) Question 1: A few years ago, a publishing company in the fourth quarter had a...

Q:

Read the case Hi Ho Silver at the end of Chapter 4 (I Included the relevant pages to answer this assignment at the bottom) After reviewing the case information, write a 2 to 3-page paper where you...

Q:

How does an expenditure differ from an expense? Identify the funds that report expenditures and those that report expenses.

Q:

Fitness Gym, Inc., produces two basic types of weight-lifting equipment, Model 9 and Model 14. Pertinent data are as follows: The weight-lifting craze suggests that Fitness Gym can sell enough of...

Q:

Life Insurance underwriting is mainly concerned with a . Age b . Health history c . Mortality d . Marital status

Q:

-/1 View Policies Current Attempt in Progress The following amortization and interest schedule reflects the issuance of 10-year bonds by Bridgeport Corporation on January 1, 2014, and the subsequent...