In Module $1,$ we learned that consumers $($and businesses$)$ follow a set of steps as they make purchase decisions.

For this assignment, you will create a deliverable of your choice $($written document, infographic, PowerPoint, video, etc.$)$ which communicates the information below. Did you know?? Communicating information in a creative format is a very useful skill for today's business professional. See the attached handout to view resources that can assist you in creating some of these types of deliverables. Handout $-$ 'How To$\text{'}$ Resources for Creative Deliverables $($Canvas$).$pdfOpen this document with ReadSpeaker docReader Download Handout $-$ 'How To$\text{'}$ Resources for Creative Deliverables $($Canvas$).$pdfOpen this document with ReadSpeaker docReader

Consumer's purchase process:

Create a deliverable which details the steps in the consumer's purchase process

As part of your deliverable, provide an explanation of how the level of involvement may affect this process.

Business $($B$2$B$)$ buying process:

As part of your deliverable, details the stages in the Business $($B$2$B$)$ buying process.

Consumer vs$.$ Business buying process:

As a final part of your creative deliverable, differentiate between the consumer vs$.$ business buying processes

How are they the same, and how are they different?