1.

The last step in the consumer purchase decision process is

Select one:

a. evaluating alternatives.

b. making the actual purchase.

c. identifying the right brand to buy.

d. post-purchase evaluation.

2.

What is an evoked set for a consumer?

Select one:

a. the set of individual and social factors that affect purchase

b. the steps a consumer takes when comparing competitive brands

c. a group of other consumers in the same target market segment

d. a group of brands a consumer would consider accepting among competing brands

3.

As the first hockey practice of the season draws near, Andrew's mom realizes that his skates from last season will no longer fit her quickly growing son. Andrew's mom is at what stage of the consumer purchase decision process?

Select one:

a. purchase decision

b. problem recognition

c. awareness

d. evaluation of alternatives

4.

For most consumers, the purchase of a laptop computer would be considered

Select one:

a. a limited decision purchase.

b. extended problem solving

c. an evoked set

d. an effort purchase

5.

The convenience and expanding adoption of Internet technologies has most influenced which phase of the consumer purchase decision process?

Select one:

a. purchase decision

b. information search

c. evaluation of alternatives

d. problem recognition

6.

Although helpful, the generic model of the buying decision process does not completely explain how purchase decisions are made for all customers in all instances. This is because

Select one:

a. there are many contributing variables and the ones that actually trigger a response cannot always be readily determined.

b. routine purchases do not follow the rational decision-making model.

c. self-concept theory is in clear opposition to the model.

d. the steps of the generic model cannot be accomplished by any single individual.

7.

What is the second step in the consumer purchase decision process?

Select one:

a. deciding what to buy

b. evaluation of alternatives

c. problem recognition

d. information search

8.

How and why consumers make purchase decisions is determined through the study of

Select one:

a. consumer behaviour.

b. reference groups.

c. cognitive dissonance

d. the hierarchy of needs.

9.

Customer lifetime value refers to:

Select one:

a. the psychology of understanding customer lifestyles.

b. using any business tactic possible to retain the customers.

c. long term profitable marketing relationships between a company and customers.

d. the maximization of short term sales revenues.

10.

What does the term "customer relationship management" refer to?

Select one:

a. the personal selling process

b. strategies designed to optimize profitability, revenue, customer retention, and customer satisfaction

c. the cooperation of competitive organizations who share the same target markets

d. privacy legislation for collection of personal information