Question: In most cases, standard data collection methods are still mail, phone, or personal interviewing. Tokyu Agency, Tokyo, a Japanese ad agency, has started using the
In most cases, standard data collection methods are still mail, phone, or personal interviewing. Tokyu Agency, Tokyo, a Japanese ad agency, has started using the internet to find out how Japanese teenagers spend their money and what their views are on various issues eg the environment
What opportunities does the internet offer as a datagathering tool in international market research? What are its merits and disadvantages in this regard?
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