In no more than three sentences for each, briefly define these terms:

Advertising

Brand Name

Direction$-$action message

Indirection$-$action message

The Big Idea

Brand Image

Targeting

Clutter

Subliminal Advertising

Integrated Marketing Communication $($IMC$)$

Advertorial

General Discussion:

After reading Chapter $11$ Advertising: Discuss any FOUR ways that the Advertising shaped or influenced culture and society in about ONE PAGE. These could be Positive or Negative influences. In other words, in what ways did Advertising, as a form of mass communication, change social life, shape the mass consumption society, influence our buying habits, shape media endorsements, and influence us as consumers