Question: In October 2 0 2 0 , Disney announced a strategic reorganization of media and entertainment businesses to accelerate the growth of direct - to
In October Disney announced a strategic reorganization of media and entertainment businesses to accelerate the growth of directtoconsumer DTC strategy.
Given the incredible success of Disney and our plans to accelerate our directtoconsumer business, we are strategically positioning our company to more effectively support our growth strategy and increase shareholder value, Chapek the CEO of Disney said in a statement announcing the reorganization. Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it
The Studios segment will focus on creating content for theatrical release, Disney and Hulu. Walt Disney Studios, Marvel Studios, Pixar Animation Studios, Walt Disney Animation Studios, Lucasfilm, th Century Studios and Searchlight Pictures all fall under their purview.
General Entertainment segment includes th Television, ABC Signature and Touchstone Television, ABC News, Disney Channels, Freeform, FX and National Geographic.
As for Sports segment, that will focus on live sports programming, sports news and original and nonscripted sportsrelated content across ESPN, ESPN and ABC.
New media and entertainment distribution segment including all content distribution, sales and advertising.
Parks, Experiences and Products segment.
DirecttoConsumer & International DTCI segment will include two segments: International operations segment and DirecttoConsumer segment Disney Hulu and ESPN
Identify Disney's NEW international structure. Justify your choice.
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