In October 2000, Mr. Shuhei was in charge of Toyota Motor Europe Manufacturing, Toyota’s second most important international subsidiary. How would you characterize Mr. Shuhei’s tenure in Europe? What is 100% pass-through and why have the Japanese car manufacturers pushed this strategy as long as they could since 1984, especially in North American markets? In the end, what happened to Mr. Toyoda Shuhei? Did he buy a baseball team, open a bar in the Ginza, open a new Subaru dealership in Seattle or what? 

 

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¥ 70 Jan-80- May-81 Sep-82 Jan-84- May-85 Sep-86- Jan-88 May-89 Sep-90 Jan-92 May 93 Sep-94 Jan-96- May-97- Sep-98 Jan-00 May-01 Sep-02- Jan-04- May-05 Sep-06 Jan-08 May-09 Sep-10 Jan-12- May-13 Sep-14 Jan-16- May-17- Sep-18- Jan-20 May-21 ¥90 ¥110 ¥130 ¥150 ¥170 ¥190 ¥210 ¥230 ¥250 Why ¥270 January 1980 to July 2021 - UBC Pacific Japanese Yen Per US Dollar - Montly Averages - Exchange Rate Data ¥ 70 Jan-80- May-81 Sep-82 Jan-84- May-85 Sep-86- Jan-88 May-89 Sep-90 Jan-92 May 93 Sep-94 Jan-96- May-97- Sep-98 Jan-00 May-01 Sep-02- Jan-04- May-05 Sep-06 Jan-08 May-09 Sep-10 Jan-12- May-13 Sep-14 Jan-16- May-17- Sep-18- Jan-20 May-21 ¥90 ¥110 ¥130 ¥150 ¥170 ¥190 ¥210 ¥230 ¥250 Why ¥270 January 1980 to July 2021 - UBC Pacific Japanese Yen Per US Dollar - Montly Averages - Exchange Rate Data

Answer rating: 100% (QA)

Mr Toyoda Shuheis tenure in Europe was characterized by his successful efforts to improve Toyotas pr... View the full answer