Question: In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 7 5 % lean, and

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75% lean, and another group was told that it was 25% fat. Even though these two statements contain identical information, the lean group produced significantly more positive ratings than the fat group. This process is called:

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