Question: In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the followingexcept the alternative retailers that

In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the followingexcept
the alternative retailers that customers consider.
customers belief ratings of each retailers performance on the characteristics when selecting a store.
the importance weights that customers attach to the features they consider when choosing a retailer.
the benefits that customers consider when making their retailer choices.
the customers age, education, and income levels.

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