Question: In order to develop a multi - attribute attitude model of its customers, a retailer should gather information about all of these BUT: ( 1
In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of these BUT:
pts
Question In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of these BUT:
the importance weights customers attach to the features they consider when choosing a store.
the benefits customers consider when making their store choices.
the customer's age, education and income levels.
customers' belief ratings of each store's performance on the characteristics when selecting a store.
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