Question: n order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the followingexcept the alternative retailers that

n order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the followingexcept
the alternative retailers that customers consider.
the benefits that customers consider when making their retailer choices.
the importance weights that customers attach to the features they consider when choosing a retailer.
customers' belief ratings of each retailer's performance on the characteristics when selecting a store.
the customer's age, education, and income levels.
n order to develop a multiattribute attitude model of its customers,

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