In order to make an exponential smoothing forecast more responsive to recent changes in demand, you should: avoid exponential smoothing, altogether, in these situations decrease the alpha value manipulate the data that feed it increase the alpha value Which business situation demonstrates the best application of a judgmental forecast? Introduction of an existing product to a new market A new-to-the-worid product that is unlike any existing. products A product that experiences considerable, repetitive seasonality A product that represents a brand extension