In order to secure a commitment from a consumer, what needs to happen first?

• do a multi-step form
• do a micro-commitment
• Conduct a sales call
• Read user reviews

The principle of reciprocity is the human need and tendency to want to give something back when something is received. Which of the following best exemplifies reciprocity in marketing?

• The Children's Place offers free shipping on orders over $75.
• A salesperson makes an initial offer above MSRP to counter with a lower price upon request.
• A consumer picks up free samples at the mall.
• A Walmart greeter says hello and you say it back.

Why do micro-commitments have high conversion rates? Select all that apply.

• Humans desire to remain consistent.
• Humans are cautious.
• Micro-commitments do not have high conversion rates.
• Humans are lazy.

In order to breed a pack mentality, what is necessary?

• Authority
• Scarcity
• Social proof
• Reciprocity