Your Submission: St 1 In order to secure a commitment from a consumer, what needs to happen first? Complete a micro-commitment Conduct a sales call Complete a multi-step form Read user reviews More than one-third of shoppers who sample products buy them that same day. What principle of influence does this reflect? Reciprocity Liking Scarcity Commitment Teple Quick Chec The principle of reciprocity is the human need and tendency to want to give something back when something is received. Which of the following best exemplifies reciprocity in marketing?! Content Chego A consumer picks up free samples at the mat The Children's Place offers free shipping on orders over 75 A salesperson makes an initial offer above MSRP to counter with a lower price upon request A Walmart greeter says hello and you say it back Why do micro-commitments have high conversion rates? Select all that apply Micro-commitments do not have high conversion rates Humans are lary Humans are cautious Humans desire to remain consistent Whose theory of motivation states that the need to belongedietates an individual's behavior Sigmund Freud Robert Caldini Bryan Hansen Abraham Now Writer 6 In order to breed a pack mentality, what is necessary? Scarcity Reciprocity Social proof Authority 7 Select all types of authoritative endorsements. Clothing Trappings Titles Personality Which liking factor causes people to shop at Wawa or Maverik in lieu of a local gas station? Physical appearance Similarity Conditioning and association Compliments what is the most dy II Scarcity Conditioning and association Reciprocity Commitment 10 Why might teammates have a greater influence on each other than classmates? Compliments Contact and cooperation Conditioning and association Reciprocity