Question: In preparation for this assignment, you are required to read the following article: Horkov, H, varcov, M & Volf, L 2017, 'Marketing planning process -

In preparation for this assignment, you are required to read the following article:

Horkov, H, varcov, M & Volf, L 2017, 'Marketing planning process - reflection on the complex of activities that affect all aspects of business life',Marketing Science & Inspirations, vol. 12, no. 2, pp. 43-53.

I need a brief synopsis of this article.

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