Question: In programmatic advertising, the process is facilitated by demand side platforms ( DSPs ) that help the buying of ad space on the open market

In programmatic advertising, the process is facilitated by demand side platforms (DSPs) that help the buying of ad space on the open market and supply side platforms (SSPs) that help match the unsold ad inventory.
True
False
In programmatic advertising, the process is facilitated by demand side platforms

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

In programmatic advertising, the process is facilitated by demand side platforms ( DSPs ) that help the buying of ad space on the open market and supply side platforms ( SSPs ) that help match the...

Q:

The two primary technology components (software/apps) used in programmatic or automated digital ad buying are ________. Group of answer choices Demand side platforms (DSPs) and data management...

Q:

4 easy accounting questions and a comfortable due date. Sorry I can't offer any more tutor credit. Thanks in advance! :-) Question 1: A few years ago, a publishing company in the fourth quarter had a...

Q:

post DataXu: Selling Ad Tech On June 20, 2016, DataXu CEO Mike Baker surveyed the beachfront at the Cannes Lions International Festival of Creativity. Each year, Cannes, a seaside town on the French...

Q:

BBUS 4701: Business Policy and Strategy Yahoo 2012 Annual Report Assignment 4 By Yahoo! Yahoo!. (2012). Yahoo 2012 Annual Report. Retrieved from: http://investor.yahoo.net/annuals.cfm 2 01 2 A N N UA...

Q:

Find one example of digital advertising ecosystem and identify its components and describe participant / entity for each component. ( MO 1 - 4 ) The digital advertising ecosystem consists of various...

Q:

Find one example of digital advertising ecosystem and identify its components and describe participant / entity for each component. The digital advertising ecosystem consists of various parties that...

Q:

I am struggling to do the proper computations for some simple accounting. After i get this down, i will produce a paper on the importance of each number i solved for. Can someone please help me...

Q:

this is an e-commerce question Instant Ads: Real-Time Marketing on Exchanges T he holy grail of advertising and marketing is to deliver the right message to the right person at the right time. If...

Q:

Read the case study below and answer the questions that follow. Big Tech behaving badly: Why you can't trust Facebook and Google Facebook and Google have become the largest advertising agencies in...

Q:

Behar Company makes three types of stainless steel frying pans. Each of the three types of pans requires the use of a special machine that has total operating capacity of 182,000 hours per year....

Q:

Use the information in the chart below on the line that corresponds to your assigned number, to answer the following questions. Be sure to show all the steps you took to reach your answers. 1. What...

Q:

Excel Project: Competitor Analysis Assignment Instructions Historical Ratios As of January 3 1 , 2 0 2 3 , January, 3 1 , 2 0 2 4 and January 3 1 , 2 0 2 5 Competitor Ratio Analysis Calculate the...

Q:

Write a C++ program that prompts user to input 4 digit positive integer. The program then output the digits of the of the number, one per line Write a program that prompts the user to input a...