In reading Chapter 3: Social Media Pilot Case Study, students are provided a high-level overview of the steps taken by a consultant who worked through the development of a Social Media plan for their client Front Runner.

Objective: To apply critical thinking towards the approach taken for global brands when developing a social media plan for a client.

Topic: As mentioned in the case study, working with brands that have global communities have additional complexities to them when developing a Social Media plan. Some things to consider included working across multiple time zones, languages and being sensitive to differing data privacy laws. Select two different regions that Front Runner operates and describe some of the differences and challenges that would impact the success in each of these communities. Identify a minimum of 3 challenges. You may work in team of 2-3 or independently.

Present your ideas in a persuasive manner, using business and marketing terminology. Justify your decisions. All information from external sources MUST BE CITED using in-text citations and a reference page.