Social Media Pilot Case Study, students are provided a high-level overview of the steps taken by a consultant who worked through the development of a Social Media plan for their client Front Runner.  

 

General Information 

Objective:	To apply critical thinking towards the approach taken for global brands when developing a social media plan for a client.
Topic:	As mentioned in the case study, working with brands that have global communities has additional complexities to them when developing a Social Media plan. Some things to consider included working across multiple time zones, languages and being sensitive to differing data privacy laws.   Select two different regions that Front Runner operates and describe some of the differences and challenges that would impact the success in each of these communities.    You may work in a team of 2-3 or independently.
Questions:	Overview of selected social media channels  Channel name  Country  Followers  Develop a social media plan for a client. 3 key differences and rationale as to why they are different.  3 key similarities and rationale as to why they are the same.