In relation to our class discussion and case cracking session you are required to perform the following task; New product development is the cornerstone of innovation at 3M. So what new innovation can you offer the company? you are required to come up with a new product for 3M. You should foeus on a product that fits into the consumer house cleaning range. Clearly specify the Target audience of your product. Develop a rationale for the product as well as a name. Explain how the product adds value to 3Ms current product range