Question: In relation to our class discussion and case cracking session you are required to perform the following task; New product development is the cornerstone of

In relation to our class discussion and case cracking session you are required to perform the following task;

New product development is the cornerstone of innovation at 3M.So what new innovation can you offer the company?

you are required to come up with a new product for 3M.You should focus on a product that fits into the consumer house cleaning range.

Clearly specify the Target audience of your product.

Develop a rationale for the product as well as a name.

Explain how the product adds value to 3Ms current product range.

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