In selling something there is a difference between the "Features" of a product or service and the "Benefit" some potential customer will get from each of those "Features". Customers always make buying decisions based on the "Benefits" they might receive.

It's time to pick a real product or service! For your first posting, pick this product or service and tell us something about it. Describe the features of the product or service but follow this up with your presentation of what the benefits of each of these features may be to the customer. You should link each "Feature" to a "Benefit"

Postings must be at least 200.