In September 2000, Amazon offered a Planet of the Apes DVD to customers using a Netscape Web browser for $64.99. Several seconds later, however, a similar search performed with Microsoft Internet Explorer browser resulted in a price of $74.99 for the same product. Why?

 

Describe a price discrimination opportunity your company faces direct, indirect, or bundling. Tell your company how best to implement the scheme, and compute the profit consequences of implementing the scheme.

 

 

Answer rating: 100% (QA)

Price discrimination refers to the practice of charging different prices to different customers for the same product or service It is a strategy used ... View the full answer