Question: In setting up a media mix model using the regression tool, which one of the following is most likely to be the Yvariable for a

 In setting up a media mix model using the regression tool,

In setting up a media mix model using the regression tool, which one of the following is most likely to be the Yvariable for a customer acquisition campaign? The number of emails sent to all the potential customers for a customer acquisition campaign A The number of new customers acquired during a customer acquisition campaign B The total dollar amount spent on search engine ads to acquire new customers C The total website trafc recorded during the campaign period

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