Question: In terms of cognitive mapping, how do consumers process new information? They cannot retain the information in short - term memory. They can strengthen an

In terms of cognitive mapping, how do consumers process new information?
They cannot retain the information in short-term memory.
They can strengthen an existing linkage or create a new linkage between the new information and brand.
They process only new information that relates to their personal values.
They can use persuasion techniques only to strengthen current linkages.

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