Question: In the article How Ikea took over the world 1 . What were the biggest challenges Ikea faced before becoming an international giant? 2 .

In the article "How Ikea took over the world" 1. What were the biggest challenges Ikea faced before becoming an international giant?
2. How did the international cultural environment influence the extent to which the elements in Ikeas marketing channel were standardized and the degree to which they were adapted?
3. Which of Hofstedes cross-cultural dimensions do you think best explains the success of Ikeas marketing strategy with China, its fastest-growing consumer market?
4. How is IKEA modifying its business model in India? What actions has it taken to ensure it is successful?

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