In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the companys website) about your selected companys resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.

All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that give back to the communities they serve do better and are supported by millennial buyersa big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

Prompt

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

(Product is the newest iPhone by Apple)

Specifically, you must address the following rubric criteria:

1. Deliver a unique value proposition.
2. 1. Leveraging the blue ocean strategy, what makes the product or service unique?
   2. How does it provide a strategic advantage in the marketplace?
3. Answer key business model questions about the customer.
4. 1. How do you acquire customers?
   2. After you have landed in your customer, how do you plant relate to the customer and manage the relationship (if at all)?
5. Answer key business model questions about assets, partners, and cost.
   1. How will you charge your customers? What is your revenue module?
   2. How much will you charge for customers? Can you calculate a Robbins for the next month, quarter, and year?
   3. What key activities do you need to engage in to deliver your value proposition?