In The Case of the Million Dollar Decision, the company, Pegasus, faces a dilemma on whether to
Question:
In "The Case of the Million Dollar Decision," the company, Pegasus, faces a dilemma on whether to pay bribes to enter the Chinese market. Paying bribes can be seen as a way to expedite market entry and gain favor with Chinese decision-makers, but it raises significant ethical concerns. Bribing is unethical and illegal in many countries, including the United States, where Pegasus is based.
The decision to pay bribes should not be taken lightly, as it violates principles of integrity, fairness, and transparency. Engaging in bribery undermines the company's reputation and could result in severe legal consequences if discovered. It also perpetuates a corrupt business environment and does not align with the company's values and ethical standards.
Regarding cultural relativism, justifying bribery as acceptable in Chinese society is not a valid argument. Cultural norms should not be used to rationalize unethical behavior. Instead, companies operating globally should adhere to a consistent ethical standard that aligns with international laws and regulations.
As a manager at Pegasus, faced with the CEO's request to manage entry into the Chinese market by providing bribes, I would prioritize ethical considerations over short-term gains. My actions would be guided by the company's core values, the law, and the commitment to ethical business practices. I would explore alternative approaches to gain market entry, such as building strong relationships, investing in local partnerships, and delivering superior products and services. Emphasizing transparency, honesty, and ethical conduct would enable Pegasus to build a sustainable and reputable presence in the Chinese market while upholding ethical principles.
How would one respond to the above Discussion ?Explain
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen