Question: In the chapter, Brooks and Harris (1998) suggest four classifications of endorsement protocol. What are the four classifications? Explain them, respectively (2 pts).Which of the
In the chapter, Brooks and Harris (1998) suggest four classifications of endorsement protocol. What are the four classifications? Explain them, respectively (2 pts).Which of the four classifications explain the athletes endorsing activity you provided above? Provide specific rationale of how the classifications apply to the athlete's brand endorsement (2 pts).
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