Question: In the consumer decision process, we decide how much time and effort to expend searching for information based partly on associated with the product or
In the consumer decision process, we decide how much time and effort to expend searching for information based partly on associated with the product or service being considered.
Multiple Choice
the alternative evaluation process
postpurchase dissonance
the results of the external search
the results of habitual decision making
the degree of perceived risk
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