Question: In the consumer decision process, we decide how much time and effort to expend searching for information based partly on the degree of perceived risk
In the consumer decision process, we decide how much time and effort to expend searching for information based partly on
the degree of perceived risk associated with the product or service being considered.
the outcome of the alternative evaluation process.
the results of changes in consumer demographics.
the results of the external search.
postpurchase dissonance.
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