Question: In the consumer decision process, we decide how much time and effort to expend searching for information based partly on _ _ _ _ _
In the consumer decision process, we decide how much time and effort to expend searching for information based partly on associated with the product or service being considered.
Question options:
the alternative evaluation process
the degree of perceived risk
the results of the external search
postpurchase dissonance
the results of habitual decision making
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