Question: In the context of two - sided network effects, what benefits the user and the seller when users don't leave the platform in further search

In the context of two-sided network effects, what benefits the user and the seller when users don't leave the platform in further search of what they want?
Exponential growth of consumers
Rapid growth of one side
A balanced pace of growth between two sides
Lack of choices for users
In the context of two-sided network effects, what benefits the user

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