Question: In the KT ' s Wicked Dive Shop Case, why have Kai and Thea experienced ongoing challenges with their strategic decisions Lack of using their

In the KT

'

s Wicked Dive Shop Case, why have Kai and Thea experienced ongoing challenges with their strategic decisions Lack of using their pricing and promotion to create greater value for customers. Failure to ensure product quality was considered in decision

-

making

.

Inability to develop capabilities to improve financial performance

.

Lack of integrated decision

-

making between demand and supply

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