In the modern marketing era, the focus of the business organization is not merely on developing a
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In the modern marketing era, the focus of the business organization is not merely on developing a good product, pricing it, and developing strategies to make it accessible to the market. Taking into consideration, the fast-moving business environment, companies must also communicate with their current and potential stakeholders and the general public, the best of the products' selling premises. Identify and discuss four (4) current trends in how marketers communicate their products/services? (You may include examples of companies)
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