Question: In the new - product development process, an ROI estimate is needed during which four stages? Multiple Choice idea generation, commercialization, development, and idea evaluation

In the new-product development process, an ROI estimate is needed during which four stages?
Multiple Choice
idea generation, commercialization, development, and idea evaluation
commercialization, idea generation, idea evaluation, and screening
commercialization, development, idea generation, and screening
commercialization, development, idea evaluation, and screening
idea generation, development, idea evaluation, and screening

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