Question: In the new - product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will

In the new

-

product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Multiple Choice

product launch

market testing

concept testing

product development.

In the new-product process, the stage that involves exposing actual products

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