Question: In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of
In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of their total market. Using these numbers, calculate the percentage of users who have bought products in each of the 5 markets.
Product or Product Class Number of Customers Estimated Size of Total Market
Apple iPad Mini 15,000,000 920,000,000
Apple iPod 350,000,000 720,000,000
Amazon Kindle 4,000,000 32,000,000
SUV 112,000,000 160,000,000
VCR 94,500,00 100,000,000
Match the product / product class to the corresponding diffusion percentage answers.( e.g, Innovation, Early majority,
late majority, early adopters, laggards)
| Product or Product Class | Number of Customers | Estimated Size of Total Market | Diffusion % |
| Apple iPad Mini | 15,000,000 | 920,000,000 | 1.6% |
| Apple iPod | 350,000,000 | 720,000,000 | 48.6% |
| Amazon Kindle | 4,000,000 | 32,000,000 | 12.5% |
| SUV | 112,000,000 | 160,000,000 | 70% |
| VCR | 94,500,000 | 100,000,000 | 94.5% |
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