Q)

In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of their total market. Using these numbers, calculate the percentage of users who have bought products in each of the 5 markets.

Product or Product Class	Number of Customers	Estimated Size of Total Market
Apple iPad Mini	15,000,000	920,000,000
Apple iPod	350,000,000	720,000,000
Amazon Kindle	4,000,000	32,000,000
SUV	112,000,000	160,000,000
VCR	94,500,00	100,000,000

According to the % that you determined, which stage of the Diffusion of Innovation does each fit? In other words, what stage of customers would be buying this product for the first time?

Match each product / product class to the proper stage.

Group of answer choices

Apple iPad Mini

[ Choose ] Innovator Early Adopters Early Majority Late Majority Laggards

Apple iPod

[ Choose ] Innovator Early Adopters Early Majority Late Majority Laggards

Amazon Kindle

[ Choose ] Innovator Early Adopters Early Majority Late Majority Laggards

SUV

[ Choose ] Innovator Early Adopters Early Majority Late Majority Laggards

VCR

[ Choose ] Innovator Early Adopters Early Majority Late Majority Laggards