In this assignment, students are required to develop a comprehensive stakeholder engagement plan for a hypothetical project. The project involves constructing a new facility in a community that is currently divided on its potential impacts. For the assignment, students identify key stakeholders, analyze their interests and concerns, and propose strategies to engage them ethically and effectively.

Project Detail

The project involves the construction of a new multi$-$use facility in the community of Greenwood, a mid$-$sized urban area. This will include retail and commercial spaces, recreational facilities such as a gym, park, and sports complex, and community services such as a healthcare clinic and public library. The facility will include commercial spaces, recreational areas, and community services. While the project promises economic growth and improved amenities, it has also sparked significant debate among community members. The project timeline is $18$ months from groundbreaking to completion with a budget of $$50$ million, which is funded through a mix of public and private investment. The project includes several potential impacts, which are as follows:

Job creation increased local business revenue, and higher property values $($positive economic impact$)$

Potential displacement of small businesses, gentrification concerns $($negative economic impact$)$

Improved community services, and enhanced recreational opportunities $($positive social impact$)$

Displacement of long$-$time residents, potential increase in living costs. $($negative social impact$)$

Green building initiatives such as increased green space $($positive environmental impact$)$

Construction$-$related pollution, potential disruption to local wildlife. $($negative environmental impact$)$

In this project, the community is divided into either supporters of the project or opponents. The supporters of the project are local businesses anticipating increased traffic and sales, residents looking forward to improved amenities and services, and investors and developers interested in economic growth and returns. On the other hand, the opponents of the project are long$-$time residents concerned about displacement and cultural changes, environmental groups worried about the ecological impact, and small business owners fearing competition from larger commercial entities

Itemized Instructions

By reviewing these project details, you should be able to identify key stakeholders, understand their interests and concerns, and develop strategies to engage them effectively and ethically. Understand the scope and potential impacts of the project on the community.

For the assignment, you will need to identify the stakeholders and discuss how they are affected by the project. Categorize stakeholders into primary, secondary$,$ and tertiary groups based on their level of influence and interest. For each stakeholder group, analyze their interests, concerns, and potential impact on the project.

Next, you will need to develop an engagement strategy to engage each stakeholder group ethically and effectively. Ensure that your strategies address the concerns and interests identified in the analysis. Include methods for communication, involvement, and feedback.