In this assignment, you will complete another key section of your marketing plan.

Write a $2-3$ page description of the product or service to be sold or delivered by your firm. This

could be a completely new$-$to$-$the$-$world concept or an improvement on an existing concept.

Please be sure to address the following in your description:

$$ Discuss the basic attributes in appropriate detail, and then expand to describe the

experiential and emotional aspects of the product or service. Be sure to address the role of

branding in fulfilling customer expectations of your product or service.

$$ Demonstrate your grasp of marketing terminology and concepts related to products and

services. For example, it would be appropriate to discuss whether your product is a

convenience, shopping, or specialty good.