In this assignment, you will use two of these tools by completing the following: (Using NIKE as a case study) - Part 1: External Factor Evaluation (EFE) Matrix Create an External Factor Evaluation Matrix for the CLC group's selected company by completing the following steps: Step 1: See Chapter 3 of the David text to learn how to complete an EFE Matrix. Step 2: Open your Strategic-Planning Template you started in Topic 1. Click on the EFE tab at the bottom of the template. Step 3: Complete the matrix using the external opportunities and threats you identified in the Topic 1 assignment. Make sure the factors you include are actionable, quantitative, comparative, and specific. Step 4: Use the online sources listed in Table 3-7 located in Chapter 3 of the David text to assist you with your analysis and calculations. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible. Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the EFE Matrix. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example. Part 2: Competitive Profile Matrix (CPM) Develop a Competitive Profile Matrix for your CLC groups selected company. Complete the following steps. Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix. Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template. Step 3: Refer back to the information provided for the teams project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7. Step 4: Prepare a CPM that includes the teams company and two primary competitors. Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the CPM. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.