In this discussion forum post your comments on the topic of celebrities, sports figures, others in the public eye and how their indiscretion ( drugs, infidelity, other criminal or immoral acts) are handled by the companies they are under contract to promote products/services. For example, Tiger Woods has (had) endorsements with companies like AT&T, Gatorade, Gillette and Nike to name a few. Have any of them let him go? Michael Phelps after being photographed hitting a bong at a party was banned from swimming for 3 months but was back with Subway endorsements.

Give an example of public personalities that have dealt with issues of indiscretion and the ultimate outcome to their career.

What are the consequences for these actions? Are American companies and the American public easy to forgive and forget these actions. How is the role model aspect of these people, especially athletes altered, if at all? What do we learn about consumer behavior and corporate America when this happens.